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Featuring kenyatta​ and slavin​, "The Audience Has an Audience" explores how TV show fans take to Tumblr and other social media to share their passion with fan communities. (Video length: 6 minutes, 24 seconds)

Storytelling, fandom, and social media— especially Tumblr. doctorwho definitely gets it, and more brands should pay attention to the way their stories are already being told by their fans and followers in social spaces. 

(via fastcompany)